• Work
  • T-Talk Podcast
  • Voy Travel
  • Alfouz Draws
  • Weelee
  • Watford FC Rebrand
  • Cafe 365 - Branding
  • nala Branding
  • Mukuru Branding
  • Castle Free - Stained Glass Design
  • Gauteng Dia de Los Muertos Fest.
  • Snap Kitchen Brand Identity Concept
  • Steers Brand Typography
  • STEERS Bottle Design
  • Petzone Brand Identity
  • Wimpy Hot Cups
  • The Choc. Yogi Brand Identity
  • Def Jam Brand Identity
  • MAReSOL Website Concept
  • Consol Solar Jar Microsite Concept
  • Favourite Brands Lettering
  • M&B Festive Cup Concept
  • ESPN x Netflix DocuSeries Identity
  • Mugg&Bean Women's Day Cup
  • Logofolio 1
  • Logofolio 2
  • Oppikoppi Fest 2013 Billboard
  • Tuck Shop Signage
  • Harbour Master Logo Design
  • Fishaways Logo Design
  • Sauce Dept. Bottles
  • MAReSOL Wayfinding Signage
  • MilkyLane Flavours
  • Mugg&Bean Festive Illustration
  • Mugg&Bean Easter Cup
  • Loeries Creative Week 2019
Contact
  • Work
  • T-Talk Podcast
  • Voy Travel
  • Alfouz Draws
  • Weelee
  • Watford FC Rebrand
  • Cafe 365 - Branding
  • nala Branding
  • Mukuru Branding
  • Castle Free - Stained Glass Design
  • Gauteng Dia de Los Muertos Fest.
  • Snap Kitchen Brand Identity Concept
  • Steers Brand Typography
  • STEERS Bottle Design
  • Petzone Brand Identity
  • Wimpy Hot Cups
  • The Choc. Yogi Brand Identity
  • Def Jam Brand Identity
  • MAReSOL Website Concept
  • Consol Solar Jar Microsite Concept
  • Favourite Brands Lettering
  • M&B Festive Cup Concept
  • ESPN x Netflix DocuSeries Identity
  • Mugg&Bean Women's Day Cup
  • Logofolio 1
  • Logofolio 2
  • Oppikoppi Fest 2013 Billboard
  • Tuck Shop Signage
  • Harbour Master Logo Design
  • Fishaways Logo Design
  • Sauce Dept. Bottles
  • MAReSOL Wayfinding Signage
  • MilkyLane Flavours
  • Mugg&Bean Festive Illustration
  • Mugg&Bean Easter Cup
  • Loeries Creative Week 2019
Contact

Alfouz Draws

The draw's visual identity and logo borrow from the familiar language of slot games to tap into a universal feeling of anticipation and reward. The design system uses a multi-alignment layout, echoing the classic slot machine mechanic where matching symbols signal a win. The "symbols" become lifestyle outcomes, destinations, experiences and upgrades in living, reinforcing the idea that this draw doesn't just give money, it unlocks possibilities.     
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